01 | Open The Wallet Strategy

02 | Glorifier

03 | Totem

04 | Rule of the 3 spot lights

05 | First Moment of Truth

06 | Second Moment of Truth

07 | What - How - Why Sequence

08 | Cradle to cradle design

09 | F5

10 | Status Quo

11 | Binomial conjunction

12 | Recipe for bold moves

13 | Reverse engineering

14 | Hourglass Model

15 | Above the line Marketing

16 | Below the line Marketing

17 | Guerrilla marketing

18 | Advertainment

19 | Prosumer

20 | M.I.N.

21 | Handwriting vs Typing

22 | The Blue Dog Strategy

23 | K.I.S.S.

24 | Storytelling

25 | Market Archetypes

26 | Package-Deal Ethics

27 | 4 Ps in Marketing

Customer journey levels

About

About

22 | The Blue Dog Strategy

The Blue Dog is an obvious mistake done on purpose. It works as a distraction from a bigger or unintentional mistake. It is a method of conscious self-sabotage to avoid others looking for flaws you might have overseen.

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Projects

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LinkedIn